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The Carrot and The Stick – Recent Advertising Policy Changes by Google Are A Mixed Bag

Optimove

In 2017, I stood on stage at Optimove’s flagship customer event and forecasted that by 2027, all marketing would become relationship marketing. However, Chrome’s market share is 69% , making their announcement a much bigger deal for brands and consumers than the previous two combined. Approaching the Third Party-Less World.

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Priorities for med device manufacturers to enhance inventory management

West Monroe

Yearly revenue for medical devices is expected to surpass $580 billion by 2027 as industry advancements and demand continues to grow. For a fix, manufacturers must digitize and integrate these disparate systems to provide a single source of truth that leverages inventory data.