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How AI and GenAI Are Shaking the Status Quo in Customer Experience (CX)

ECXO

It’s being embedded into workflows and customer touchpoints. By 2026, two-thirds of business leaders expect to adopt GenAI to enhance customer service, according to Insight Enterprises. Experiences reflective of past interactions, and rooted in future relevance, across all touchpoints. There’s so much to think about here.

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Optimove 2023 Year-end Letter to Stakeholders 

Optimove

In its report: 5 Trends Transforming Multichannel Marketing Hubs, they reported, “By 2026, 80% of multichannel marketing hub buyers will embrace generative customer engagement through solutions that use generative AI for journey orchestration, personalization, analytics and prescriptive operations.”

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InMoment Acquires MaritzCX to Create Future of Work and CX Powerhouse

inmoment

Engagements are taking place across multiple channels and touchpoints, at any time, across geographies, and for many reasons. As a result, understanding customer needs – and then meeting them – is a challenge.

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Why Your Brand Needs a Total Experience Strategy

CSM Magazine

By 2026, according to the same report, 60 percent of large enterprises will use TX to transform their business models to achieve world-class customer and employee advocacy levels. By only focusing on the culture and payroll pieces, we miss out on an opportunity to serve our customers even better. Why is this?