Currency Alliance

DECEMBER 4, 2023

The ability to target investment more precisely, with less wastage, and greater certainty of a positive customer experience, is steadily removing a lot of the uncertainty and risk around brands’ marketing ROI. This undermines loyalty; it’s a strategy that sank Plenti – American Express’s attempt at a coalition – in 2018.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

DECEMBER 20, 2022

During the covid-19 pandemic, we saw brands offer points for purchases across new sales channels, and the ability to stay engaged with the loyalty program – even if purchase volume or frequency dropped. Cutting cost has 2-4 times more impact on ROI than generating incremental revenue. More on this below.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Currency Alliance

NOVEMBER 14, 2019

Since customers are losing patience with brands that don’t recognize them as people, or enable consistent, multi-channel engagement, this priority remains over-arching in 2020. Airlines will spend a good portion of 2020 proving that their programs are fundamental to minimizing the environmental impact as the industry grows.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

NOVEMBER 17, 2020

The sixth trend – to be present and compete in marketplaces – will become a new, but pressing objective for brands that have been operating in silos – since it is now patently clear that customers are interacting with brands beyond the brands’ own channels. travel or luxury goods). This has not gone unnoticed by non-travel brands.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

OCTOBER 27, 2017

The CFO will obviously have something to say about this, but we are confident a strong business case can be made that restricted liquidity damage long-term program ROI. The airline industry has gone through massive expansion over the past 25 years and now traveling by air is accessible to nearly everyone. lower cost).

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Currency Alliance

FEBRUARY 10, 2020

The multi-brand coalition model, in which most of the value can be realized by a grocer, has only partially taken hold in the UK, Canada, Australia and a few other markets. In early 2018, the supermarket issued a ‘slap in the face to loyal customers’ when it slashed the value of its points, replacing mostly 4x redemptions with 3x redemptions.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Comm100

FEBRUARY 6, 2018

All data is the most recent information available as of the beginning of 2018. Salesforce features a robust reporting system, advanced customization options, and a powerful database that keeps track of contacts across channels. DataCar CRM : Allows for appointment scheduling, activity reports, multi-channel marketing, and more.

Software 105

Software Customer Engagement Engagement Omni-Channel 105