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Jobs-To-Be-Done: A Lens To Keep Journeys Customer-Focused

Kerry Bodine

We’re often asked how the framework of customer jobs-to-be-done fits with the methodology of customer journey mapping. Here’s my perspective on how jobs theory can complement your mapping efforts. Here’s the good news: You don’t need a separate tool to track your customers’ jobs-to-be-done.

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9 SaaS Customer Lifecycle Stages

ProProfs Chat

What is SaaS Customer Lifecycle. Do you know that 80% of US end-users prefer cloud-hosted and SaaS apps for communication and organization purposes, compared to 51% in 2016? But before you set out to follow any trend, it is important that you first understand what the SaaS customer lifecycle entails for you. Customer Purchase.

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5 Ways In-Store Tech Is Transforming the Customer Experience

Stella Connect

High tech creates a high-touch in-store experience when it: Recognizes each customer’s purchase history, regardless of channel; Provides associates with up-to-the-minute data; Informs and empowers customers so they can make the most suitable purchases; and. Makes the customer journey easy, fun, and memorable.