Jobs-To-Be-Done: A Lens To Keep Journeys Customer-Focused
Kerry Bodine
JUNE 7, 2018
We’re often asked how the framework of customer jobs-to-be-done fits with the methodology of customer journey mapping. Here’s my perspective on how jobs theory can complement your mapping efforts. Here’s the good news: You don’t need a separate tool to track your customers’ jobs-to-be-done.
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