CX Journey

JUNE 22, 2017

It was published on their blog on October 25, 2016. In this second part of a two-part series, I continue detailing some important ways to ensure that your company is putting the customer at the center of all it does. In Part 1 of this two-part series, I left off with Step 3: Outline the Customer Lifecycle. CRM data, and more.

Customer Journeys 146

Customer Journeys Communication Customer Centricity Social Media 146

CX University

MARCH 22, 2018

For a Customer Experience (CX) initiative to succeed, it needs broad support across the organization, and it needs deep, gut-level support within the C-Suite. CX is not like a sales methodology, or a new technology. Designing and starting up a customer-experience transformation, 2016). What Does It Mean to Embrace CX?

Customer Experience 66

Customer Experience Customer Centricity Ecommerce e-support 66

Kayako

NOVEMBER 21, 2018

However, oftentimes the only teams that interact with customers are customer service/support and sales. As a result, the rest of the company relies on information from those teams in order to understand their company’s customers. He actively engages with customers.

Culture 120

Culture Banking How To Customer Service 120

CX Journey

MAY 3, 2016

This is a modified version of that post, which appeared on their blog on March 30, 2016. The Customer Experience Professionals Association (CXPA) was established in 2011 to support and to advance the customer experience profession, to set standards for the profession, and to increase the visibility of these long-unsung heroes.

Customer Experience 80

Customer Experience Customer Experience Professionals ROI Metrics 80

CX Journey

SEPTEMBER 8, 2016

It appeared on their blog on January 7, 2016. Fact : Without your employees, you have no customer experience. The linkage between employee experience and customer experience has been proven. So it's important that we listen to employees and find out what's keeping them from being able to delight customers.

Customer Experience 80

Customer Experience Customer Journeys Employee Experience Culture 80

ClearAction

OCTOBER 25, 2018

Customer-Centric Marketing: Step-Up Performance Lynn Hunsaker. Customer-centric marketing is necessary, yet far from sufficient — from customers’ and investors’ perspectives. Typical roles adopting customer-centric marketing are in the marcom area: digital, content, automation, intelligence, retention, advertising.

Customer Centricity 59

Customer Centricity Marketing Customer Journeys Study 59

ClearAction

MAY 18, 2017

Most VoC managers grapple with those at the expense of VoC’s purpose, according to ClearAction’s 5-year benchmarking of B2B customer experience practices. They are twice as likely to identify and solve product issues and to make strategic decisions more customer-centric. Make it easy to capture it on the spot.

ROI 54

ROI Feedback Survey Financial 54