Remove 2014 Remove Brands Remove Loyalty Remove Rewards Programs
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Are Loyalty Cards Dead?

Beyond Philosophy

If you’re like me, you have loyalty cards for three different supermarkets, a half dozen airlines, several hotels, a dozen or so assorted retailers and the local frozen yogurt shop. No of course not, and that’s the problem with calling these pieces of plastic “loyalty cards.” What is Loyalty Anyway? That’s loyalty.

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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

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Getting what you pay for: How Amazon’s membership fee retains customer loyalty

Service Untitled

In fact, according to Brand Key, a loyalty consulting agency, Amazon’s ratings dropped from 93% to 83% two days following the hike. “Based on immediate Prime member reactions, they may have underestimated the negative effects of the increase,” stated Brand Key. And why does this happen?

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10 Inspiring B2B Loyalty Program Examples from Successful Companies

SmartKarrot

From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. Let’s start with understanding what the B2B loyalty program is and how it works.

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10 Key Insights from 15 years of Customer Journey Mapping

SuiteCX

©2014 suitecx – ConfidenDal Client Mailing costs were skyrocke2ng, and manual processes made campaign planning difficult and inefficient Diagnos2c across four lines of business; shared services team built around 19 CX ini2a2ves Automated 30% of manual processes; reduced employee over2me; increased program effec2veness 1.

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4 case studies to prove the value of Net Promoter Score

delighted

For instance, high NPS scores positively correlate to customer retention, referral acquisition, and strong brand awareness. Net Promoter Score surveys measure customer loyalty by identifying customers as promoters, passives, and detractors. Detractors are customers who rate your brand between 0-6. What is NPS?