Time Inc. Acquires MySpace: It’s All A bout the Customer Data
Natalie Petouhof
FEBRUARY 11, 2016
That’s a massive surge of 575% versus the same month in 2013. First-party data is considered the best when it comes to advertising online. What was key was the registration data that led to Viant launching its Advertising Cloud in 2014, which contains an “identity-management platform.” in November.
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