article thumbnail

The Future of Customer Experience for B2B Companies

Lumoa

For a growing number of B2B companies, the pathway to growth will be through CEM. So did omnichannel communications and personalization. Now, at least 89% of companies expect to compete mostly on the basis of customer experience, versus 36% in 2012. Many B2C CX practices have become universal.

B2B 303
article thumbnail

Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

In an article about habits for the New York Times in 2012, he writes, “ Over the past two decades, the science of habit formation has become a major field of research in neurology and psychology departments at hundreds of major medical centers and universities, as well as inside extremely well financed corporate labs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Problem with Self Service

Beyond Philosophy

Parature is a research and advisory firm specializing in communicating service-centric best practices. While call center usage is about the same, use of FAQ pages increased from 67% in 2012 to 76% in 2014, according to Forrester. Knowing this, it is critical that you plan your self-service options well.

article thumbnail

The Next Level of the Customer Experience

ENGAGE.cx

The key to offering a holistic experience across all touch points is to develop the infrastructure that allows for knowledge sharing and smart communication. Are they really providing value to the customer? The result is a beautiful implementation of art and science – an empowered ecosystem – the ultimate customer experience.

article thumbnail

The Next Level of the Customer Experience

ENGAGE.cx

The key to offering a holistic experience across all touch points is to develop the infrastructure that allows for knowledge sharing and smart communication. Are they really providing value to the customer? The result is a beautiful implementation of art and science – an empowered ecosystem – the ultimate customer experience.