C3Centricity

JUNE 28, 2018

A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget? Use balanced analytic approaches. Cultivate analytic marketers. Why is this?

Marketing 149

Marketing Analysis Brands ROI 149

C3Centricity

JUNE 28, 2018

A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget? Use balanced analytic approaches. Cultivate analytic marketers. Why is this?

Marketing 136

Marketing Analysis Brands ROI 136

ProProfs Chat

MAY 6, 2020

Customer Experience ROI Statistics. In 2018, 51% of e-commerce brands offered same-day delivery, up from 16% in 2017. Email is the most commonly used customer service channel, with 54% of consumers using email to contact a company in 2018. (Source: Forrester ) Tweet this. Customer Experience ROI Statistics.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

ChurnZero

FEBRUARY 1, 2019

Leading a team of innovators and experts in their Customer Success, Professional Services, and Support organization, Amanda’s goal is to ensure that every customer optimizes the business impact of Lucidworks search and analytics deployments. “My Interested in who we kept our eye on in 2018? ChurnZero Resource – ROI Calculator.

Chief Customer Officer 53

Chief Customer Officer Customer Success Leadership Consulting 53

SurveySensum

JULY 14, 2020

She is the first Certified Customer Experience Professional (CCXP) in Yorkshire in 2018 and has experience in both large-scale multi-site, multi-channel operations, and smaller, entrepreneurial businesses. She has spent 27 years in senior roles at British Airways prior to founding her company, Sentio-B, a CX consulting firm in 2018.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Currency Alliance

DECEMBER 13, 2018

The Economist, November 2018. The brands we reported on in 2018 have already proven it can be done – but they were only the beginning of a much brighter, more profitable future in loyalty marketing. 2018 saw a 14.2% Marketing technology (martech) spending, meanwhile, rose from 22% of budget in 2017 to 29% in 2018.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Chattermill

AUGUST 29, 2018

on 30 Aug 2018. Text Analytics. As of 2018, prices range from $0.023 to $0.0405 per Gb per month for the first 50 terabytes of data. That’s strong uptake, considering it has only been available since 2012. BigQuery is an impressive offering from Google and should be on your shortlist of analytics warehouses.

Technology 40

Technology Customer Experience Consulting Analytics 40