Remove 2011 Remove Consumers Remove Loyalty Remove Loyalty Programs
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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

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In loyalty, entrepreneurial leaders will win

Currency Alliance

As I reflected on the presentation footage, I decided I wanted to share these principles with the many loyalty professionals I’ve met building Currency Alliance over the last seven years. In recent years, brands have invested more in loyalty. but within a few years it had become South Africa’s leading loyalty program.

Loyalty 52
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Interview with Steve Hoban, Master Loyalty Marketer

Currency Alliance

Chuck Ehredt sat down with Steve Hoban, who recently returned to the UK after spending 11 years working for Pick n Pay in South Africa, to discuss brand collaboration in loyalty schemes. In such a context, the extra value that a loyalty program can deliver to customers was probably meaningful to many people.

Loyalty 40
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Leveraging NPS to Drive Revenue and ROI

SurveySensum

They found that on average, a consumer is valued at $210 to Dell. To understand this difference better, the 2023 Satmetrix Net Promoter Benchmarks report (for US consumers) provides detailed information on the NPS score of 192 brands in 23 industry sectors, covering 63,939 respondents. times more likely to buy again, 5.6

NPS 52
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Customers not feeling “a little love back from Starbucks”

Service Untitled

Stabucks UK has a lot of unhappy customers today after the company decided to change the terms of their loyalty program. Now it seems that Facebook is buzzing with caffeinated complaints because of the changes as consumers post everything from their disappointments to threats of shredding their loyalty cards.

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Your Ultimate Guide to Brand Perception

ProProfs Chat

Consumers consider different aspects of your brand like quality, value, website responsiveness, values, and so on to form an opinion about your brand. (a) Hence, creating a good brand perception comes with a lot of benefits like increased customer loyalty, ability to face greater competition, and more. (a)

Brands 111
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A Guide to Retention Marketing

SmartKarrot

But you also want your former users to consume it and engage with its offerings. Most brands ensure their customers stay in the know via emailers or regular communication; they often bring them back to the brand via loyalty plans, exclusive offers, etc. Leverage customer loyalty programs. You have a solid product.