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Interview with Steve Hoban, Master Loyalty Marketer

Currency Alliance

Chuck Ehredt sat down with Steve Hoban, who recently returned to the UK after spending 11 years working for Pick n Pay in South Africa, to discuss brand collaboration in loyalty schemes. In such a context, the extra value that a loyalty program can deliver to customers was probably meaningful to many people.

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Customers not feeling “a little love back from Starbucks”

Service Untitled

Stabucks UK has a lot of unhappy customers today after the company decided to change the terms of their loyalty program. Now it seems that Facebook is buzzing with caffeinated complaints because of the changes as consumers post everything from their disappointments to threats of shredding their loyalty cards.

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A Guide to Retention Marketing

SmartKarrot

But you also want your former users to consume it and engage with its offerings. Most brands ensure their customers stay in the know via emailers or regular communication; they often bring them back to the brand via loyalty plans, exclusive offers, etc. Leverage customer loyalty programs. You have a solid product.

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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

The 1979 study by the Technical Assistance Research Program , commissioned by the White House Office of Consumer Affairs, found that a complaining customer might tell 8-12 people about a negative experience they had with a business. Social Media Changes Customer Service. Customers have a louder voice than ever before. Social Proof.

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In loyalty, entrepreneurial leaders will win

Currency Alliance

Many of those best practices are highly capital-efficient – so the best entrepreneurial loyalty leaders have produced big successes from relatively little. A few years ago, we interviewed Steve Hoban , who launched the Smart Shopper loyalty scheme for South Africa’s Pick ‘n’ Pay grocery chain back in 2011.

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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

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Your Ultimate Guide to Brand Perception

ProProfs Chat

Consumers consider different aspects of your brand like quality, value, website responsiveness, values, and so on to form an opinion about your brand. (a) Consider the following research study by Edelman which shows the top reasons why consumers trust a brand. Read more: Why Customer Service is Your New Marketing Strategy?

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