ClearAction

DECEMBER 11, 2016

Step into your customer’s shoes and think about it: one part of the company you’re buying from asks you to participate in a survey where you voice certain frustrations, and shortly afterward another part of the company asks you to engage in the loyalty program and promote how wonderful the company is.

Customer Experience 48

Customer Experience Net Promoter Score How To Effort Score 48

Kustomer

NOVEMBER 25, 2021

When agents are equipped with the right CRM and other data structuring tools they will be able to drive more success and loyalty. So, the article you’re referring to, we wrote this article back in 2010. So, it’s not even that delighting customers doesn’t lead to loyalty. Is Customer Delight Expensive?

Customer Service 98

Customer Service Effort Score Self Service Customers 98

Kustomer

MARCH 12, 2020

Back in 2010 Matt Dixon wrote an article titled “Stop Trying to Delight Your Customers”, that went against all of the strategies companies currently use to create a positive customer experience and motivate meaningful interactions. If the current strategies used to delight customers are flawed, what strategies work to create customer loyalty?

Effort Score 52

Effort Score Self Service Customers Multi-Channel 52

Retently

NOVEMBER 21, 2018

Sometimes, it pays off to find out exactly which of your clients are customer advocates so that you can engage with them to drive more brand loyalty and attract new clients to boost long-term ROI. But back in 2010, the company – while quite big – was still working on building its brand to make it more popular.

Examples 120

Examples Strategy Company Marketing 120