ClearAction

DECEMBER 11, 2016

Step into your customer’s shoes and think about it: one part of the company you’re buying from asks you to participate in a survey where you voice certain frustrations, and shortly afterward another part of the company asks you to engage in the loyalty program and promote how wonderful the company is.

Customer Experience 48

Customer Experience Net Promoter Score How To Effort Score 48

Kustomer

NOVEMBER 25, 2021

So, the article you’re referring to, we wrote this article back in 2010. And I think we kind of, at one point we just felt like we had enough for a book, and we pulled up and published the book, but the HBR article in 2010 was called Stop Trying to Delight Your Customers. And as a company you have got to handle the baggage.

Customer Service 98

Customer Service Effort Score Self Service Customers 98

Kustomer

MARCH 12, 2020

Back in 2010 Matt Dixon wrote an article titled “Stop Trying to Delight Your Customers”, that went against all of the strategies companies currently use to create a positive customer experience and motivate meaningful interactions. So, the article you’re referring to, we wrote this article back in 2010. Matt Dixon: (05:03).

Effort Score 52

Effort Score Self Service Customers Multi-Channel 52

Retently

NOVEMBER 21, 2018

But back in 2010, the company – while quite big – was still working on building its brand to make it more popular. To fix that, you usually have some general methods of identifying them at your disposal: Assigning a team member who would identify promoters by looking up who is engaging with your brand on social media.

Examples 120

Examples Strategy Company Marketing 120