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Arizona Diamondbacks CEO Creates Fan-Centric Culture

Experience Matters

I recently had the opportunity to hear Derrick Hall, CEO of the Arizona Diamondbacks , speak at the Arizona State University, Center for Services Leadership (CSL) Compete Through Service Symposium. His goal: “Treat our fans, employees, and players better than any team in sports.” Financial efficiency. Fan experience.

Culture 313
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Assessment for Almost-Automatic CX Excellence

ClearAction

Interestingly, every digitalization study reveals that primary success factors are cultural. Experience Leadership for CX Enthusiasts & CCXP Exam : get a solid foundation in almost-automatic CX excellence. To celebrate your commitment to almost-automatic CX excellence, submit your team’s progress to the CX Team Sport Awards.

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25 brand experience (BX) thought leaders to follow on Twitter

Qualtrics

Alicia Tillman – Tillman is the Chief Marketing Officer (CMO) of SAP and has 20 years of hands-on marketing executive leadership and general management experience. Follow Alicia for the latest marketing trends and women’s leadership. ( @aliciatillman ). . Follow Diana for marketing leadership insights. ( @DianaMOBrien ).

Brands 33
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Voice of Customer Maturity: Ultimate Guide

ClearAction

Let’s look at a sports analogy for enlightenment. When you’re mature in a sport, it means increased motor skills, strength, power, and in many cases, reduced risk of injury. Voice of Customer Maturity Today Since the 2009 global economic downturn, companies have invested heavily in enterprise feedback management.

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Brand Move Roundup – June 26, 2020

C Space

So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. A diverse and inclusive culture is the foundation of our strength. What’s now becoming clear is that the current climate is one of near-perpetual disruption.

Brands 52