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What Elephants and Customer Experiences Have in Common

CSM Magazine

We saw this in the last big recession spanning 2007-2009. Disgruntled customers, just like elephants, remembered how poorly they were treated and voiced their dissatisfaction by disregarding previous brand loyalty and swapping to a competitor. Stay true to your brand values.

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5 Ways to Apply AI and Win Back Business

CSM Magazine

A win-back bot, used in combination with other chatbots such as a quote bot, and loyalty bot, can help to retain customers who are nearing the end of their contract and are at risk of switching to a competitor and can even help to entice back customers who’ve already left.

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Customer Experience Articles

ClearAction

Loyalty is Not Just for Customers article. Customer Experience Management Improves Brand Value article. 1 2009 Customer Experience Maturity Monitor, Peppers & Rogers Group. 2 2009 Customer Experience Management: Engaging Loyal Customers to Evangelize Your Brand, Aberdeen Group. Customer Centricity.

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Reputational Risk Explained: Effective Strategies to Build Trust and Credibility

BirdEye

Reputational risk is potential damage to an organization’s image caused by negative publicity, scandals, or crises that can impact revenue, brand value, and stakeholder loyalty. Example: Toyota’s response to a major recall in 2009 showcased a well-prepared crisis management plan.