A Guide to Measuring Product-Market Fit with PMF Surveys
Retently
JANUARY 19, 2023
After all, it means that a company has identified its business niche, has found a profitable market, and has a product that is well-liked by customers – the true Promoters. The term product-market fit is relatively recent, being coined by Marc Andreessen in 2007 in his guide for startups, “ The only thing that matters ”.
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