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How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

Southwest gets lots of negative feedback on their boarding approach and yet decided that fixing this problem would raise costs and eventually cause customers to defect. Rental car giant Avis, for example, uses a monthly “CX council” meeting to review bigger issues that require system changes, policy updates, etc. But don’t stop there!

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Horizontal vs. vertical integration: Which fits your needs?

BirdEye

There are typically many different processes, systems, and people to integrate. This can be difficult to manage and costly if not done properly. Integrating the online store into your existing operations may require significant changes to both systems. Disney’s acquisition of Pixar In 2006, Disney bought Pixar.

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