article thumbnail

How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

Southwest gets lots of negative feedback on their boarding approach and yet decided that fixing this problem would raise costs and eventually cause customers to defect. Develop customer journey maps to diagnose and improve experiences. Because the core value proposition is affordable travel. .

article thumbnail

Horizontal vs. vertical integration: Which fits your needs?

BirdEye

Disney’s acquisition of Pixar In 2006, Disney bought Pixar. Competitive advantage: By controlling production and having direct contact with suppliers, you’re able to understand the needs of customers better than competitors who purchase components from third parties. It was, and is a big deal.

Retail 52