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5 Top Customer Service Articles of the Week 2-21-2022

ShepHyken

However, this can only be done by adding value to customer experiences which keeps them engaged and further paves the way for customer retention and loyalty. Content marketing plays a pivotal role in helping businesses in creating a loyal customer base and connecting with them effectively.

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Expert commentary: Closing the CX Gap between Customer Expectations and Business Reality

Comm100

There is confusion about erratic changes in customer preferences and price sensitivity, leading to losing sight of what is valuable to customers. An operational efficiency approach to CX can be a very inside-out approach to designing and delivering products, services, and experiences to customers based on policies and profits.

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‘Social listening’ can help businesses become more effective

Service Untitled

Obviously, one can’t join every social network on the Internet, so identifying those who need your product or service, and then joining and being active, will help to build a solid customer base and hear what people are saying about your product and services. Can personal customer service survive in a digital world?

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10 Ways to Build Customer Centric Organization

ProProfs Chat

Customer experience metrics have penetrated most organizations. But it is not just about customer satisfaction surveys or getting to track the Net Promoter Score although both can be part of the overall equation. This allows you to boost customer satisfaction and keeps customers delighted.

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CS in Conversation: Focus on Adoption to Demonstrate the Need for Customer Success

Amity

Amity had the good fortune of sitting down with a pioneer in Customer Success, Paul Teshima the original SVP of Customer Success (circa 2005) at Eloqua – now the Founder and CEO of Nudge Software , to talk about demonstrating the need for Customer Success. Here are the “aha!” Sounds reasonable – why?

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Why Customer Delight Is the Wrong Strategy

Comm100

Let’s explore the reasons why customer delight doesn’t always ensure customer loyalty, and what strategies you can use instead. The way a company perceives itself and its initiatives are usually worlds apart from the views of their customers. In 2005, Bain & Company surveyed 362 firms.

Strategy 103