Using consumer insight for rebranding: Q&A with Price Chopper’s Sam Trimboli
Alida
JUNE 23, 2016
The insight community provides ongoing feedback from customers and helps Price Chopper make better decisions about strategy, branding and marketing campaigns. That might mean putting more focus into e-commerce or delivery—whatever it is, we have to be flexible. For example, we can customize for any type of research.
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