Create and Send a Net Promoter Score Survey to Measure Customer Loyalty
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MARCH 15, 2019
The Net Promoter Score is an industry-wide standardized measure of customer loyalty. First introduced in 2004 by Friedrich Reichheld, Bain & Company , and Satmetrix , it has been widely accepted by all industries over the past decade. They rate you at 7 or 8 on the NPS scale. How to Create an NPS Survey.
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