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Part 2: The Strategic Role of B2B Customer Support

Team Support

Although the fundamental Support model may not need to change, the objectives and outcomes from Support operations must increasingly focus on sustaining and retaining existing customer relationships. This is the first step in customer retention.

B2B 81
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Part 3: The Strategic Role of B2B Customer Support

Team Support

Support must remain cognizant of the opportunities afforded by helping customers reach full adoption from the products they have already purchased and align support delivery capabilities and strategies with customer success organizations. All with common objectives to sustain and expand customer relationships.

B2B 89
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Inside Customer Success: HubSpot

Amity

Eventually, I began leading a team of Customer Success Managers in our corporate group, and now I lead the mid-market group as well -- the biggest chunk of HubSpot’s customers. How did you get started in Customer Success and what was your path into your current role? It’s been incredibly important.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

She has served clients as an independent consulting partner since 2004. Dennis is an innovative Customer Experience evangelist with a deep understanding of consumer engagement, digital media, and reporting analytics. Martha is a Certified Customer Experience Professional ( CCXP ) and holds a Blackbelt in Six Sigma. Kate Leggett.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

She has served clients as an independent consulting partner since 2004. Dennis is an innovative Customer Experience evangelist with a deep understanding of consumer engagement, digital media, and reporting analytics. Martha is a Certified Customer Experience Professional ( CCXP ) and holds a Blackbelt in Six Sigma. Kate Leggett.

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Data Science Reveals 3 Problems with the NPS Dogma

Bob Hayes

The Net Promoter Score (NPS), a metric used to gauge the health of the customer relationship, has been used by companies for years. In 2003, the Net Promoter Score (NPS) was formally introduced by Fred Reichheld, and, today, it is used by many of today’s top businesses to monitor and manage customer relationships.

NPS 89
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Data Science Reveals 3 Problems with the NPS Dogma

Bob Hayes

The Net Promoter Score (NPS), a metric used to gauge the health of the customer relationship, has been used by companies for years. In 2003, the Net Promoter Score (NPS) was formally introduced by Fred Reichheld, and, today, it is used by many of today’s top businesses to monitor and manage customer relationships.

NPS 86