The Value of Chat: The Preferred Channel by Customers, Exceptional ROI for Companies
GlowTouch
SEPTEMBER 17, 2019
If we dive deeper, email has a long turnaround time, which may involve several correspondences. The phone channel provides additional challenges, like finding a company’s phone number, being subjected to an interactive voice response (IVR) system, long wait times, putting up with script reading, and longer overall interaction times.
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