BlueOcean

DECEMBER 13, 2022

Ulta tells a similar story— 95% of their revenue comes from their loyalty program members. In fact, 56% of customers are more likely to buy from a brand if they belong to their loyalty program. On the surface, loyalty programs appear to be a simple enough concept. The Downlow on Loyalty: Reciprocity is Key.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

delighted

DECEMBER 10, 2019

ROX is the new customer experience ROI. Although investing heavily in customer experience can be quantified with traditional return on investment (ROI) measurements, measuring the true impact of CX resource allocation requires a new paradigm: return on experience (ROX). But what exactly is the return? This couldn’t be more inaccurate.

ROI 40

ROI Measurement Customer Experience Effort Score 40

SurveySensum

JULY 11, 2023

A PWC retailing report found that the number of companies investing in the omnichannel customer experience has jumped from 20% to more than 80% to deliver the same customer experience at all touchpoints. One good strategy to boost customer loyalty is – the REWARDS program. And one such company is IKEA.

Brands 83

Brands Customer Experience Effort Score Rewards Programs 83

Kitewheel

MARCH 25, 2019

Forrester’s report on Customer Journey Orchestration provides a great starting point to understand this quick-evolving field. For example, many retailers send a welcome email after you sign up for their rewards program. Brand your omnichannel journey. Measure ROI across interactions. Identify customer pain points.

ROI 76

ROI Hotels Customer Journeys Retail 76

Currency Alliance

FEBRUARY 26, 2019

The most important priorities are: Align with corporate goals: update loyalty program design to support current business objectives. Customer data: maximize ROI. You can see this in the Gartner CMO survey: Loyalty marketing has traditionally suffered from the difficulty in measuring ROI (especially in the short-term).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

SurveySparrow

MARCH 29, 2023

For this purpose, it’s good to have an omnichannel CX tool. Develop original reports and research that will show you as an industry leader. The objective should be to maximize your ROI from the customer. Use a loyalty program software like 99minds to formulate a reward program that makes them stay with you.

Customer Journeys 52

Customer Journeys Ecommerce Touchpoint Social Media 52

Currency Alliance

NOVEMBER 14, 2019

At the Loyalty Surgery this year, IBM’s Greg Land said that their modern martech trial at Malaysia Airlines performed extremely well, delivering a 43% improvement in ROI. A DSW manager, speaking on the software upgrade, reported…. Brands reward more touchpoints to grow emotional loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40