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5 Top Customer Service Articles for the Week of May 13, 2019

ShepHyken

Seven Tips For Successful Customer Loyalty Programs In 2019 by Sallie Burnett. Forbes)Boosting customer loyalty is an ongoing challenge for marketers, and below are seven strategic tips for increasing engagement and strengthening customer loyalty. That’s not a bad thing. by Michael Stelzer.

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Leader’s vision: #1 loyalty driver for the modern brand

Currency Alliance

Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. It may not even be through conventional loyalty marketing.

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Customize Your Customer Experience For Each Generation

Storyminers

If you want to reach an older generation, then a magazine geared toward that age group is a good choice. AARP has launched a print and online advertising campaign geared toward older executives and getting them to invest in their futures. Test a variety of campaigns and figure out which ones have the best return on investment (ROI).

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How to Customize Your in-Store/Online Customer Experience to Appeal to Different Generations

Storyminers

If you want to reach an older generation, then a magazine geared toward that age group is a good choice. AARP has launched a print and online advertising campaign geared toward older executives and getting them to invest in their futures. Test a variety of campaigns and figure out which ones have the best return on investment (ROI).