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Customize Your Customer Experience For Each Generation

Storyminers

How do you customize your customer experience to appeal to various age groups while remaining relevant to all of them? If your business is one that needs to appeal to both younger and older consumers, your best bet is to reach out both online and offline in an attempt to cover all your bases. In-Store and Online Experience.

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How to Customize Your in-Store/Online Customer Experience to Appeal to Different Generations

Storyminers

About 73 percent of traditionalists and 67 percent of baby boomers prefer to interact in a store, while the younger generation takes the opposite approach, with 66 percent of Generation X and 64 percent of millennials preferring to interact online. In-Store and Online Experience. Send Targeted Emails.

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Customers Are Changing. Are You Ready with The Next Best Thing is Customer Strategy?

Beyond Philosophy

This proactive experience powered by Customer Science provides context to understand customers’ intent and is the next wave of change I predict for retailers. . The GroupBy platform allows us to change how we interact with customers using this next wave of proactive experiences.

Strategy 139
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What Millennials Expect from Online Customer Service

Joe Rawlinson

Research from Accenture highlights that 68% of Millennials demand an integrated, seamless experience regardless of the channel. So perhaps this one area where retailers can improve – by creating an online experience that is closer to the in-store experience. Lessons on online retailing can also be learnt from the East.

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Whitepaper: The Five Core Pillars for Your CEM Strategy

Responsetek

What aspects of the customer experience are most important to our organisation? Should we focus on retail experience, online experience, or call centre experience? The instant that a customer interacts with your company, that interaction is converted to a “moment of truth”. Industry Story – Strategy.

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