ReviewTrackers
MARCH 14, 2019
To understand what “customer journey” means, let’s use a definition by SurveyMonkey : “Think of the customer journey as a roadmap detailing how a customer becomes aware of your brand, their interactions with your brand–and beyond. What Does Customer Journey in Banking Mean? . Nurture your digital channels.
PK
JULY 15, 2019
It’s the “ why ” that many companies still do not understand, and where most of the innovation in our research and analytics methods has occurred. 2 Loyalty = Outcome; Member Experience > “Loyalty Program”. can be the downfall of an otherwise good program design. #3 3 Value Takes Many Forms.
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Strativity
APRIL 27, 2023
This article was written by James Lanyon, EVP, Strategy & Innovation ( james.lanyon@materialplus.io ) , and Sean Eidson, VP, Strategy & Innovation ( sean.eidson@materialplus.io ) at Material. Material works with some of the largest and most innovative restaurant brands. Adopt the mindset of prototypes over decks.
Strativity
APRIL 27, 2023
To get there, restaurants need to embrace change as a constant and then optimize, roadmap, and even blow some things up in order to respond faster and exceed customer needs. Material works with some of the largest and most innovative restaurant brands. This is a way to give brand credit back where it belongs. james.lanyon@materialplus.io
SuiteCX
JANUARY 19, 2015
Key Learning: Bringing in partners is a good way to shore up limited resources during a major implementaDon.
Currency Alliance
FEBRUARY 26, 2019
Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program.
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