PK

JULY 15, 2019

If we seek to influence human behavior and emotional response, we must truly understand customers as people; not only who they are or how they behave, but why. It’s the “ why ” that many companies still do not understand, and where most of the innovation in our research and analytics methods has occurred.

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Strativity

APRIL 27, 2023

This article was written by James Lanyon, EVP, Strategy & Innovation ( james.lanyon@materialplus.io ) , and Sean Eidson, VP, Strategy & Innovation ( sean.eidson@materialplus.io ) at Material. Material works with some of the largest and most innovative restaurant brands.

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Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

To get there, restaurants need to embrace change as a constant and then optimize, roadmap, and even blow some things up in order to respond faster and exceed customer needs. Material works with some of the largest and most innovative restaurant brands. Why add even more labor cost into an unpredictable economic environment?

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Currency Alliance

FEBRUARY 26, 2019

Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). As you prepare for change, simplify everything as much as possible – for the benefit of your team members and your customers.

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Loyalty Strategy Loyalty Programs Hotels 45