Strativity

APRIL 27, 2023

This article was written by James Lanyon, EVP, Strategy & Innovation ( james.lanyon@materialplus.io ) , and Sean Eidson, VP, Strategy & Innovation ( sean.eidson@materialplus.io ) at Material. Material works with some of the largest and most innovative restaurant brands.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

To get there, restaurants need to embrace change as a constant and then optimize, roadmap, and even blow some things up in order to respond faster and exceed customer needs. Material works with some of the largest and most innovative restaurant brands. This is a way to give brand credit back where it belongs.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

PK

JULY 15, 2019

It’s the “ why ” that many companies still do not understand, and where most of the innovation in our research and analytics methods has occurred. 2 Loyalty = Outcome; Member Experience > “Loyalty Program”. can be the downfall of an otherwise good program design. #3 3 Value Takes Many Forms. 5 Membership as “Product”.

Loyalty 45

Loyalty Loyalty Programs Roadmap Rewards Programs 45

SuiteCX

JANUARY 19, 2015

Combined different technologies and approaches into a single source of truth Developed more comprehensive data collec2on & usage; developed CRM insights across all companies 10. Small movement forward will have an important impact, and you can chip away at your pain points piece by piece.

Customer Journeys 100

Customer Journeys CRM Leadership Customer Centricity 100

Currency Alliance

FEBRUARY 26, 2019

Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45