Horizon CX

JUNE 10, 2022

For example, I worked with an organization that developed a voice-of-the-customer (VoC) program with the primary objective of achieving a high Net Promoter Score (NPS). The systems thinking concept can also help us manage the customer journey mapping process differently and more effectively.

Customer Journeys 130

Customer Journeys System Net Promoter Score NPS 130

Confirmit

JULY 23, 2017

Last week, I had the pleasure of joining 50 CX professionals at our seminar “Next big thing in measurement and metrics: Harness the power of CX innovations” We were very lucky to have this event hosted by our client, Be The Match , in their state of the art offices in Minneapolis. Bain & Company, Inc., and Fred Reichheld.

Metrics 40

Metrics Measurement Innovation Net Promoter Score 40

delighted

FEBRUARY 22, 2022

To add to these challenges, educational tools like handbooks, seminars, and models that explain how to grow a CX program, or assess your customer experience maturity, don’t really exist. An organization begins to collect feedback at multiple touchpoints across departments and develops cross-functional objectives to improve CX.

Customer Experience 89

Customer Experience Net Promoter Score Self Service Handbook 89

BirdEye

APRIL 7, 2023

It is also possible that a lead had more than one touchpoint before becoming a customer. If that is the case for your business, make sure to use a tool that can measure multi-touchpoint revenue attribution. By setting this goal, you can work backward and understand what the conversion rates at different customer touchpoints should be.

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52