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5 Top Customer Service Articles of the Week 9-6-2021

ShepHyken

Magazine) Delight is maybe the most powerful thing you can do to generate loyalty among your customers. A Look at Customer Effort Score and How It Can Help Build Better CX by Dom Nicastro. State of the In-Store Experience [2021] by Bobby Marhamat. A Customer Discovered Their $350 Lego Set was Missing Pieces.

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What Is Data, Anyway? 4 Types of Crucial Customer Information Your Company May Be Ignoring

Oracle

It’s not always easy to get a non-buyer to provide feedback about a transaction that didn’t happen, but it’s worth the effort to at least provide the opportunity to give feedback. Finally, consider the customer perspective, too. “You should classify buyers by ‘active’ and ‘dormant’ status.”

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