Is Customer Experience Worth It? And Much How Should You Invest?
Experience Investigators by 360Connext
FEBRUARY 9, 2021
Even organizations with running CX programs are often wondering how those efforts are paying off. Two thoughts come to mind: Customer experience can be tied to three areas of specific, tangible returns on investment. Chris Neeson, Customer Experience Leader, Ohio Mutual Insurance Group. Absurd, right? Cost of service.
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