Currency Alliance

JUNE 19, 2019

Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. More enlightened marketers, on the other hand, see points as a way to keep score of customer actions at many different touchpoints along complex customer journeys. This effort is a marked improvement.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

SurveySensum

JULY 14, 2020

Principal Analyst, most of her work is focused on research, advisory, and training efforts on shaping the future of experience management (XM). He has been named as the Top 50 Thought leaders for Design Thinking and the Future of Work by Thinkers360 and Top 20 Gamification Gurus by Rise Global. Currently working at Qualtrics as a Sr.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Currency Alliance

FEBRUARY 10, 2021

In my opinion, if someone believes they have reached ‘best practice’, then they typically stop thinking about how to create more value for all stakeholders, and simply allow inertia to drive their customer engagement efforts. Otherwise, they won’t engage, and your marketing efforts will simply be more noise they have to contend with.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

APRIL 10, 2021

Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. The points can help cover up some inconsistencies, add gamification dynamics to the relationship, and help in keeping score. For example, I may fly to London on Ryanair but stay in a 4-star hotel.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52