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Are You Using 1999 Metrics to Measure 2019 Customer Care?

BlueOcean

But calculating how the costs of your customer service solution make an impact on your bottom line can be complicated. For example, at first glance, an hour-long phone call with a customer that doesn’t result in first call resolution or a sale appears to be a high-cost, low-efficiency interaction.

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AOV vs. LTV: Why Customer Lifetime Value Matters

ProProfs Chat

All of these eCommerce strategies work toward the same goal: getting customers to buy more on each visit, increasing the average order value. And they hold an important place in boosting revenue for your eCommerce brand. But what about increasing the lifetime value of your customers? Free shipping? Suggested items?

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Better Personalization: Level Up Your Customer Experience

Kitewheel

We all want our daily relationships and interactions to be personalized on some level. Because this allows me to personalize my interactions with them and likely, improve our continuous relationship. I call them by their name and allude to the basic context of their lives when I interact with them.

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Partners

Optimove

As the B2B division of 888, Dragonfish helps gaming companies optimize the player experience and maximize lifetime customer value. Dynamic Messaging’s unique marketing platform has been delivering personalized Interactive Voice Messaging for effective customer conversion and retention since 2011.

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4 Reasons Why Call Tracking is Crucial to Your Customer Service Targets

CSM Magazine

With the consumer journey now favouring omnichannel touchpoints, strategies must act on key metrics whilst still lowering the cost of every interaction. Call tracking makes it possible to monitor exactly which online marketing channels are driving phone calls and customers to your business. Retention and Return Rates.