InMoment XI

APRIL 3, 2024

For as long as there has been business, there have been customers. And for as long as there have been customers, businesses have had to prioritize creating a positive customer experience. The customer experience—how buyers feel about their collective interactions with a brand—defines and motivates customer action.

Customer Expectations 260

Customer Expectations Meeting Customer Experience Touchpoint 260

Lumoa

NOVEMBER 10, 2021

The relationship between businesses and their customers is changing. As companies increasingly pivot towards providing online interactions, it’s essential for your business to keep the customer experience in mind. You can accomplish this feat by focusing on your customer experience design.

Customer Experience Design 208

Customer Experience Design Customer Experience Customer Journeys Touchpoint 208

Experience Investigators by 360Connext

FEBRUARY 9, 2018

No matter what language they speak, there’s typically a barrier between the language brands use internally and the language customers use while trying to get something done. Mixed message can make their way into signage, marketing materials, online experiences, and countless other touchpoints within every customer journey.

Touchpoint 207

Touchpoint Customer Journeys ROI Customers 207

CSM Magazine

MAY 24, 2021

You don’t pay annual hosting and domain registration fees for what amounts to an online business card. That’s just poor ROI. Even in the age of social media, your website is often the first official point of contact in a customer’s journey. Thus, website design has a critical role in shaping your customer experience.

Social Media 52

Social Media e-support ROI Brands 52

delighted

NOVEMBER 19, 2019

According to UBS , 40% of customers still like to experience products first-hand before purchasing, and shoppers still love the instant gratification of an in-person purchase. Even with the rise of ecommerce and shuttering of retail incumbents, the in-store experience can still be a gamechanger for your company. Why is this?

Retail 40

Retail Feedback Survey Ecommerce 40

Lumoa

JUNE 26, 2023

In fact, several companies, ranging from media to finance, are already investing in an omnichannel customer experience to boost their sales and revenue. You can also achieve similar figures by building an omnichannel customer experience tailor-made for your business. Customer Satisfaction Score – CSAT 3.

Omni-Channel 208

Omni-Channel Customer Experience Net Promoter Score Effort Score 208

Beyond Philosophy

JANUARY 12, 2022

The late Steve Jobs said at a 1997 Apple World Worldwide Developers Conference, “You’ve got to start with the Customer Experience first and work backward towards the technology.” However, customers are changing how they have experiences these days, and organizations that don’t keep up will be left behind.

Strategy 140

Strategy Retail Contact Center Customers 140