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5 Top Customer Service Articles for the Week of May 13, 2019

ShepHyken

Each week I read a number of customer service and customer experience articles from various resources. LinkedIn) When it comes to the strategic decisions that will help you thrive as a company, a positive experience is not the only factor that will make customers choose you, or stay with you. ” Okay, I’m intrigued!

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Customize Your Customer Experience For Each Generation

Storyminers

If the majority of your customers are baby boomers or Gen Zers, then marketing is a simple matter of reaching that generation where they spend the most time and in a way that speaks to them. How do you customize your customer experience to appeal to various age groups while remaining relevant to all of them? Vary Your Content.

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How to Customize Your in-Store/Online Customer Experience to Appeal to Different Generations

Storyminers

If the majority of your customers are baby boomers or Gen Zers, then marketing is a simple matter of reaching that generation where they spend the most time and in a way that speaks to them. Here are nine ways to customize your in-store and online experience to reach multiple generations: 1. Send Targeted Emails. Take Out Print Ads.

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Leader’s vision: #1 loyalty driver for the modern brand

Currency Alliance

Every CEO waxes lyrical about the importance of loyalty. Every CFO knows a loyal customer is many times more profitable than others. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint.

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