Remove Customer relationships Remove Customer Retention Remove Multi-Channel Remove White Paper
article thumbnail

15 Customer Retention Strategies for Long-Term Customer Loyalty

Comm100

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty.

article thumbnail

The Preoccupation With Pre-Customers

Beyond Philosophy

They focus instead on chasing down the next sale, competing on price and compensating employees more for winning new accounts than for keeping existing customers happy, engaged and loyal. showed that 80% of companies spend too much of their marketing budget on customer acquisition.

article thumbnail

Is ‘Being Human’ With Customers A New Concept? And, Does It Create Emotional, Experiential, Social and Financial Value?

Beyond Philosophy

More than just a buzzword, ‘being human’, especially in brand-building and leveraging customer relationships, has become a buzz-phrase or buzz-concept. Most brands and corporations slide by on fairly macro, passive, and transactional approaches to customer relationships. Are customer experiences ‘human’ and branded?