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23 market research thought leaders to follow on Twitter

Qualtrics

Fred Reichheld – Reichheld is a Bain Fellow, an author and speaker on loyalty, and creator of the Net Promoter Score , a common metric used to measure customer loyalty. Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World , and the founder of Bain’s Loyalty practice.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

As part of Qualtrics’ XM Institute, she focuses her efforts on helping organizations optimize their experience management (XM) programs. She leads the XM Institute’s research into CX and EX best practices and the broader organizational capabilities required for building loyalty by improving customer and employee experiences.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

As part of Qualtrics’ XM Institute, she focuses her efforts on helping organizations optimize their experience management (XM) programs. She leads the XM Institute’s research into CX and EX best practices and the broader organizational capabilities required for building loyalty by improving customer and employee experiences.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

He is an author of Moments of Magic®, The Loyal Customer, The Cult of the Customer, The Amazement Revolution, Amaze Every Customer Every Time, Be Amazing or Go Home, and The Convenience Revolution and a creator of a customer service training program, Customer Focus , aiming to help clients build a customer service culture and loyalty mindset.