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Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

While an automated phone system may improve an organisation’s operational efficiencies, it rarely improves the customer experience.

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Customer Experience: Summing Up 2014

Maz Iqbal

Incidentally, the lack of consideration of the end users experience based needs is the reason that most CRM systems fail to be adequately adopted and thus fail to generate the promised benefits. Summing Up The State of Customer Experience As At 2014.

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Customer / Leadership: What Is The Access To Cultivating Greatness?

Maz Iqbal

Or the customer journey mapping? What about your investments in CRM systems and other technologies (e.g. IVR) have they taken you to the heights of sales effectiveness and/or customer service delight? Let’s not forget the VoC feedback- has that unlocked the door to customer loyalty riches?

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Want to Improve Your Customer Experience? Start with Your Company Culture

transcosmos Information Systems

When you have a workforce that lives and breathes “customer first” qualities, the culture will ultimately manifest in every interaction they will have with customers. Philosophy . The vision and mission, the core values, the goals that your company aims for, speaks so much of your customer focus.

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Customer Journey Mapping: It?s Not Just About the Destination

Education Services Group

Interview customers, analyze data from your systems, and gather analytics on web traffic, and more. Move from reactive to proactive: Changing your core customer philosophy from reactive to proactive is the biggest obstacle your company will face. Gather external research that’s relevant to your market.