Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?
Maz Iqbal
JULY 28, 2014
While an automated phone system may improve an organisation’s operational efficiencies, it rarely improves the customer experience.
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Customer Journey Mapping: It?s Not Just About the Destination
Education Services Group
JUNE 21, 2018
If only we encountered more companies who embrace a similar mindset when it comes to knowing how customers experience their products and services. We would see impressive strides in customer engagement and customer retention. Confront the truth: Uncover and activate the insights that haven’t been identified.
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