article thumbnail

Customers-Employees-Leadership: Distinguishing Between ‘Caring About’ And ‘Caring For’- And Why It Matters

Maz Iqbal

I invite you to consider that the strongest bonds, usually called loyalty, occurs where one human being experiences himself cared for (as a unique human being) by another human being. Ranking employees for performance management purposes; Minimising the costs associated with recruiting, retaining, managing, controlling employees.

article thumbnail

A ‘Fresh’ Look at Customer Retention and Loyalty (Part II)

Maz Iqbal

The key points as I understand them are: You cannot have customer loyalty without cultivating employee loyalty and investor loyalty. Let’s recap Part I of this conversation. Because they are fundamentally and inherently interconnected.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A ‘Fresh’ Look at Customer Retention and Loyalty (Part II)

Maz Iqbal

The key points as I understand them are: You cannot have customer loyalty without cultivating employee loyalty and investor loyalty. Let’s recap Part I of this conversation. Because they are fundamentally and inherently interconnected.

article thumbnail

Tales of Customer Experience: The Good, The Bad, And The Ugly?

Maz Iqbal

In so doing, these folks will make it easy and enriching for customers to do business with that organisation. And in the process the organisation will both generate customer loyalty and reduce waste – doing stuff that costs money but does not create value for customers from the customer point of view.

article thumbnail

Build an Empowered Team with A well- defined Customer Service Philosophy

ProProfs Chat

The second approach makes the customer feel valued and, thus, is a great way to pave your way into ensuring customer loyalty. With the above examples, it is clear that having a customer philosophy is essential in building a bond for life with your customers. . Streamline the entire customer support process.

article thumbnail

CX: Using Intelligent Generosity To Cultivate Customer Delight

Maz Iqbal

This is often seen as a problem – a problem of generating demand to drive sales, and a problem of inventory management. I have yet to see this viewed, by Tops, as an opportunity to delight customers, and … Continue reading "CX: Using Intelligent Generosity To Cultivate Customer Delight".

Sales 48