Maru Group

DECEMBER 18, 2018

Despite hitting the headlines recently with lower-than-anticipated growth, it was online fashion pioneers ASOS who top the league table. They not only offer a great customer experience across desktop and mobile but also maintain a good performance across customer contact touchpoints, including live chat.

Retail 40

Retail Touchpoint Fashion Comparison 40

Pointillist

JUNE 15, 2018

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. What is Customer Retention? As a result, you have to deduce customer retention based on activity within a certain period of time.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Qualtrics

OCTOBER 10, 2019

There’s staff selection and training, the way employees are managed and the degree of autonomy they have in their interactions with customers. On a more strategic level, there’s customer journey analysis, collection and interpretation of experience data, patterns in visit time and duration and so on.

Retail 34

Retail Travel Multi-Channel Fashion 34