InMoment XI

AUGUST 3, 2023

While traditional customer feedback is a goldmine of insights that can drive business growth, a substantial portion of this valuable feedback lies in unstructured data. Emails, social media posts, customer reviews, call center transcripts, and open-ended survey responses—all hold crucial information about customer sentiment and preferences.

Analytics 488

Analytics Customer Insights Data Social Media 488

ClearAction

FEBRUARY 7, 2016

Customer Experience Strategy : Exploring Success Factors. Customer-Focused Marketing. Building a Customer-Centric Culture. The Impact of Customer Experience Interaction. Employee Engagement in Superior Customer Experience Build a Sustainable Strategy for Customer Experience Management.

Customer Experience 48

Customer Experience Customer Centricity Employee Engagement Social Media 48

Hero Digital

OCTOBER 5, 2019

They allow you to capture more candid feedback than you might get over social media or other online platforms. That doesn’t mean email is a substitute for direct interviews, but individual emails can offer valuable information and open a direct communication line with your customers. Determine your key touchpoints and channels.

B2B 40

B2B Touchpoint Multi-Channel Strategy 40

Beyond Philosophy

SEPTEMBER 13, 2016

It’s about hiring the most customer sensitive, proactive staff, training them to be customer focused, and making customer processes as friendly as possible. To summarize, stakeholders now expect more from social media, and are using it more, and more effectively, than ever before.

Social Media 60

Social Media Multi-Channel B2C B2B 60