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The Art of Selling CX

Horizon CX

By tailoring its services to meet and exceed customer expectations, Amazon has secured customer loyalty, driving market share growth, and enhancing its overall strategic position. The company positions itself as a provider of premium products and services, and positive customer experience is central to maintaining this brand image.

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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

During the product keynote, Divesh Sisodraker, president and chief product officer at Vision Critical, and Kobi Ofir, chief technology officer at Vision Critical, shared updates on new features in Sparq that will help companies engage more meaningfully with their customers. In the media and entertainment business, content is king.

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Customer Experience Engineering Demystified: An In-Depth Look

CSM Magazine

At its core, customer experience engineering seeks to ensure that every touchpoint a customer has with a company leaves a positive and lasting impression. This discipline combines aspects of design, psychology, marketing, and technology to create engaging, satisfying, and memorable experiences for consumers.

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20 XM Visionaries for 2020

Qualtrics

For more than 20 years, Bruce Temkin has been a central figure in the world of CX ( customer experience ). From his influential thought leadership at Forrester, to founding the Customer Experience Professionals Association (CXPA) in 2011, it’s little wonder he’s known as the ‘Godfather of CX.’. Feedback is a gift.

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Common Customer Experience Mistakes

Chattermill

Large fintechs such as Transferwise have made sending money across the globe a dream for users. In the entertainment industry, Spotify and Netflix have been ingenious with their use of customer data to create personalised experiences and have made the customer’s experience a cornerstone of their strategy.