CX Journey

FEBRUARY 27, 2019

I was recently asked for suggestions on how to prevent different business units and divisions within a larger organization from becoming complacent when they are performing well based on their customer experience metrics. Here's what happens and why the work is never done: Expectations change. Customers change.

Metrics 88

Metrics NPS Trends Financial 88

CX Journey

FEBRUARY 27, 2019

I was recently asked for suggestions on how to prevent different business units and divisions within a larger organization from becoming complacent when they are performing well based on their customer experience metrics. Here's what happens and why the work is never done: Expectations change. Customers change.

Metrics 80

Metrics NPS Trends Financial 80

Pointillist

JUNE 7, 2021

High-performing teams are more likely to be effective at implementing critical CX capabilities, such as analyzing omnichannel behavior over time, orchestrating relevant experiences given a customer’s unique context, quantifying the impact of CX on business metrics and more. On the other hand, underperformers struggle to master each ability.

Measurement 71

Measurement Survey Customer Journeys Management 71

Kustomer

SEPTEMBER 3, 2020

The organizations that have been able to deliver on customer expectations during this pandemic are the ones surviving and thriving, while others that have failed to build digital transformation may be struggling. He mentions the question is, “How do we drive meaningful change inside of complex organizations?”

Marketing 52

Marketing Customer Journeys Effort Score Metrics 52