Lumoa

AUGUST 23, 2021

New ways of interacting with customers A recent study from CMO found that 84% of companies were using social media for brand building and more than 54% have used it for customer retention. Incorporating a new focus towards customer frustrations may be the most worthwhile change your company takes.

Customer Experience 236

Customer Experience Social Media Video Analytics 236

ReviewTrackers

SEPTEMBER 13, 2018

Customer surveys and focus group discussions aren’t the only ways to gather consumer insights. You can also detect and interpret customer trends by digging into: Online reviews. Social media comments. Customer roundtables and interviews. Voice of the Customer data. User-generated content.

Consumers 62

Consumers Social Media Trends Call Center 62

Customer Bliss

APRIL 27, 2018

Are some measuring customer satisfaction, some measuring customer effort scores, and some measuring NPS? Know the options available to gain customer insight in addition to customer surveys. For example, is “humanizing” research part of your effort to understand customers’ lives? When was it last completed?

Effort Score 181

Effort Score Survey Customer Journeys Social Media 181

SurveySparrow

DECEMBER 22, 2019

With such information at your fingertips, you can easily build your product to your strengths when you know exactly what your customers want. You might be a doyen in your industry, but at no stage would be theoretical data be more important than customer insights that you get. Change them into your brand advocates.

Feedback 85

Feedback Net Promoter Score Social Media NPS 85