article thumbnail

A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. We’re moving towards a personalized omnichannel experience in B2B customer journeys.

article thumbnail

Customer Experience Strategy: An A to Z Glossary

Lumoa

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A to Z Guide to Customer Experience Definitions and Terms

Lumoa

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place.

article thumbnail

15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 2]

Lumoa

Short termism is mostly the result of a product-centric and “numbers focused” culture, which inevitably results in a “race to the bottom”. Customer centricity is the answer, backed with a credible customer profitability lens that gives an alternative view to traditional product sales/market share KPIs.

article thumbnail

Customer Experience Challenges According to 15 CX Experts

Lumoa

Our guests have multiple years of experience in managing and consulting customer experience management in global companies and now lead their own businesses helping companies make customers happier. Some hints: big data, omnichannel, personalisation, AI and organizational culture. Let’s think in customer touchpoints instead.

article thumbnail

Governance in Customer Journey Mapping

SuiteCX

Establishes standards, data and tech platforms across enterprise. Customer Centric Center of Excellence by BU Centralized team which establishes some common technology, processes, metrics, data and customer experience governance. . Collaboration across locations.

article thumbnail

Is Your Retail Brand Measuring Performance Across Different Locations?

Second to None

Brands that place an emphasis on establishing a system that generates consistency across these growing locations are positioning themselves as a Customer Experience industry leader. Once you have an established brand identity, customers have a baseline set of expectations that need to be matched at each store. 1] [link]. [2]

Retail 69