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Advance from Personalization to Customer Journey Orchestration

Pointillist

It’s about ensuring that every moment of your customer’s experience is relevant and cohesive. In short, process mining can optimize aspects of CX, but it’s not the comprehensive approach required to deliver personalized, consistent experiences to each customer based on the context provided by their unique experience with your company.

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8 Insightful Customer Journey Analytics Examples and Use Cases

Pointillist

By analyzing cross-channel journeys, you can easily measure results, identify opportunities to improve customer experience and quantify the impact of CX initiatives. Based on this information, they decide to send a personalized email offer to those who view the credit card offer and then abandon their journey.

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How to Build a Culture of Customer Experience Management

Answer Dash

You can also bring in tools like customer surveys and UX research which can help you dig deeper and understand your customers’ priorities. Do your target customers care more about certain things than others? Which of the typical customer journeys for your business hold the most personal importance for customers?

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46 Customer Experience Pros Share the Biggest Mistakes Companies Make in Evaluating and Purchasing Customer Experience Software

Bold360

“The biggest mistake companies make evaluating and purchasing customer care software is…” Not utilizing the power of their CRM! CRMs are under-utilized for customer retention. Very few companies actually extend the pipe to include critical customer care steps such as “CHECK-IN” or “ISSUE RESOLUTION”.