Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. A disloyal generation? Disruptors show us how it’s done.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Oracle

APRIL 8, 2021

Three brands making recent strides to improve customer loyalty include LEGO, Disney, and Vitamix. Read more about these and other loyalty marketing experiences in this guide on the Oracle blog, “ The Top 5 Innovative Loyalty Programs of 2020 and Why They Work. Disney goes deep on customer insight.

Loyalty Programs 52

Loyalty Programs Loyalty Customer relationships Customer Experience 52

SuiteCX

JANUARY 19, 2015

Combined different technologies and approaches into a single source of truth Developed more comprehensive data collec2on & usage; developed CRM insights across all companies 10. Small movement forward will have an important impact, and you can chip away at your pain points piece by piece.

Customer Journeys 100

Customer Journeys CRM Leadership Customer Centricity 100

Currency Alliance

FEBRUARY 26, 2019

Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). The future represents much more collaboration among brands to serve common customers more effectively. Segmentation.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45